How To Advertise Your Business on Google Maps

How to Channelize Google Maps to Advertise Your Business – A step-by-step guide

10 Tactics to Use Google Maps For Advertising Your Business in 2020

How to Give Competition to Others By Advertising Your Business on Google Maps:
Google is one of the best platforms to advertise any business. Be it a big one or brick or mortar business; Google is the most preferred platform. According to a study conducted by Google, 97% of the consumers search for small businesses online.

Keeping this in mind, it is vital to make sure that you are providing all the necessary information about your business on this platform. This will help potential customers to locate you and know in advance about your services.

One of the effective ways to do this is by advertising on Google maps. People around the world use Google Maps to search and navigate for any business, especially small ones. Google Maps was ranked 6 times more popular than any other navigation app, and today it has more than one million users worldwide.

Considering all this, you should seriously include advertising on Google Maps in your 2020 marketing plan.

We have prepared a detailed guide on how you can put it into action.

Advertise Your Business on Google Maps

1. Claim Your Google Listing
Adding your business will put you on Google Maps, but that is no guarantee that your business will rank on Google Maps. In order to ensure that you rank on relevant searches, you need to improve your listing on Google Maps. This will help you to get new customers.

To claim and improve your listing follow these steps–

Step 1 – Search for your business on Google Maps and click on Relevant Business in the left panel.
Step 2 – A popup profile will appear over the relevant business name. Click on the ‘More’ button and then click ‘Edit Details.’
Step 3 – To claim the listing, click ‘Manage Your Page.’
Step 4 – You will be able to: Edit your business information, suspend your listing, reject your listing, or create a new listing under the ‘Manage Your Page’ option. It is important to note that each option requires validation.

2. Add Business Address
It is essential to add the correct address of your business. Many times you might enter the wrong or inaccurate address of your business, so to get away with this cross-check the address that you have provided.

Doing this is an essential factor because if the people are not able to locate your business on Google Maps, you will surely get no benefit from Google Map Advertising. The address information should include shop number, street name, zip code, and any landmark to enable users to reach out quickly.

3. Mention About Your Services
It is crucial to specify each and every service that you provide. This will help to maintain transparency, and the users will be sure of what they should expect from your business.

You can also add the regions or areas where you serve and the type of services offered there. For example, if you run a food chain, make sure to add all your assistance and the areas where you serve or delivery options, if available.

4. Verify Your Business Listing
You can get Google My Business Listings verified, which is one of the significant steps. This makes your business look genuine. After the submission of the necessary information, Google will validate your business existence; for this, Google will send a letter to the address mentioned in My Business Profile.

5. Add Introduction to Your Business
A good summary of your business will help the users to understand you better. Also, they will be sure of the services that they are going to get, even before visiting the physical store.

The introduction should be crisp, to the point of mentioning all the USPs of your business. If this is done properly, it can help you stand out from the competitors.

6. Choose Relevant Categories
Google Maps offers you to add additional categories that you may deal with. It will help you to get more customers as they will have a fair idea of all the services provided by your business. So apart from primary categories, you can add various other subcategories of your business.

7. Add Good Quality Photos
In this digital-savvy world, visual content is more preferred than plain text. So, make sure that you upload good quality photographs about your business or your products on Google Maps. These pictures are a treat for their eyes and will entice them to visit your store.

8. Encourage Customers To Leave Reviews
Companies with most positive reviews are pushed up in Google search results and even on Google maps. Reviews can be a game-changer for your business in 2020. Your goal should be to place your business in top results, and this can be achieved by collecting plenty of positive reviews.

9. Google Ads
Advertising on Google Maps is one of the great ways to attract customers. This holds true if you are running a small business, as this will help customers to know about your business and the location.

You can choose the target audience and location where you want the ads to be published. This feature was rolled out by Google to optimize Google Maps experience that will help the business to drive more traffic to its physical location.

10. Promoted Pins
Google also rolled out promoted pins that will help your business to stand out to people who are nearby. These pins will help your business to stand out from the competitors and increase sales. Using this feature in the right manner can drive more traffic to your business.

Final Word
Even though online shopping is on a rise day by day, statistics show that mobile searches are still always searching for local businesses. This means that if you have a physical location and would like to increase footfall, you need to consider Google Maps for advertisement.

Advertisement on Google Maps is simple and takes a few steps to set up. Just create a listing on Google My Business and connect it to your Google Ads. Make sure that you accurately monitor your advertisement campaigns. We hope you make the most out of Google Maps and take your business to new heights.

Author Bio:
Name: Maria Baeza
Biography :Maria Baeza is a Content Marketing Manager at TopMobileTech. It is a blog where I cover all the tips & tricks related to Mobile and more related to tech. Stay connected to the rest of the world with Top Mobile Tech. We bring latest and critical news to your mobile and computer devices.